Tools / Video Script Template
Free Commercial Script Template
Trusted by +1M Creatives since 2015
The Shortcut to Effective Storyboards
Create storyboards, share with clients, and get sign-off 50% faster.
Write TV & Digital Ad Scripts That Get Approved Faster
The two-column A/V format is the industry standard for commercial scriptwriting—used by agencies and production houses worldwide. Separating visuals from audio creates a clear blueprint that clients, creative directors, and production teams can review at a glance.
Our free commercial script template includes built-in timing for standard spot lengths: 15-second pre-rolls, 30-second TV spots, and 60-second brand films. No more guessing whether your script fits the slot—see your word count and runtime update in real time as you write.
Start with a pre-built template for product demos, brand spots, or testimonial ads, or build your commercial from scratch.
Agency workflows demand precision. A well-structured commercial script reduces revision cycles, speeds up client approvals, and ensures everyone—from copywriters to directors—is aligned before the shoot.
The A/V format lets clients see exactly how their product will be presented visually while reviewing the voiceover copy. No more surprises in the edit bay. No more costly reshoots because the script timing didn't match the media buy.
When your script is approved, take the next step: create a commercial storyboard to visualize every shot, then build your shot list to keep your production on schedule and on budget.
Frequently Asked Questions
How many words should a 30-second commercial script be?
What's the standard format for TV commercial scripts?
How do I structure a product demo commercial?
What's the difference between a 15-second and 30-second spot?
How do I get client approval on a commercial script faster?
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