The morning light in frame 1 really sets the tone. Can we keep that warm palette consistent through frames 2 and 3?
Good call — I'll make sure the colour grading stays warm until the office scene shifts cooler.
Frame 5 is doing a lot of heavy lifting — the gym scene needs to feel energetic but not chaotic. Maybe tighten the crop?
The vending machine scene is the emotional pivot. Make sure the frustration reads clearly — we lose the ad if this doesn't land.
Hero shot looks clean. Should we add the tagline in post or comp it into the storyboard for client approval?
Comp it in — the client will want to see how the text treatment sits against the bottle. Less back-and-forth later.
Feedback scattered across email. 'Final_v3_REAL.pdf' in five folders. Client asks which version they approved.

One place for storyboards, animatics, and sign-off. Share a link. No login, no lost approvals.





Lewis Darby
Founder, Yard B

Paddy O'Connor
Creative Director, Paradigm

I'm James, founder of Boords. Before this, I co-founded Animade, an animation studio in London.
Back then, we built storyboards in Photoshop. Or Google Slides. Or InDesign. Whatever got the job done. But tracking versions was a nightmare. "FinalFinal_v3_USE_THIS.pdf"... you know the drill.
Client notes lived in email threads. Nobody could find the version we'd actually locked. Every storyboard looked different because we were rebuilding templates from scratch each time, manually reordering frames, fiddling with layouts. We'd waste hours on formatting instead of ideas.
So in 2015, I built the first version of Boords to fix it. Consistent boards every time. Notes in context, not buried in inboxes. One link to share, and no more guessing which version got approved.
11 years and over 2 million storyboards later, Boords is still independent, still small, and still built around one idea: pre-production should be where you do your best thinking, not where you lose hours to process.
James Chambers, Founder
LinkedInOne tool for storyboards, animatics, and client sign-off.
No missed feedback, no expensive reshoots.

